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Sustainable Aroma Coffee Midwest

Commitment To A
Coffee Industry

What is sustainability?

The question of how to assure a sustainable supply of coffee while addressing social and ecological issues, is complex. On a global level, coffee is a commodity that contributes to the economy and the environment on every continent. Coffee is grown in 80 countries and impacts the livelihood of over 25 million people, most of them small farmers.

The current low prices for green coffee are
often described in the press as "a coffee crisis." Reduced green coffee revenue directly impacts the millions of farmers who grow coffee. This "crisis" has led many government agencies, including the US House of Representatives, to consider adopting a global strategy to respond to the coffee farmers' economic conditions.

Many believe that the current rock-bottom prices for green coffee will glut the market with poor quality beans and hurt the economies of many coffee- growing countries, especially those of Latin America.

This economic situation also poses a potential threat to coffee quality and therefore coffee's popularity as a beverage. Some growers, faced with lower revenues, cut corners on cultivation, harvesting and green coffee processing. In this environment, coffee quality and taste are at risk.

Ultimately, coffee as a beverage could become less attractive to the consumer. This situation poses an immediate challenge to the mission of assuring the long-range production of quality coffee.

Sustainable coffee is defined as coffee that is cultivated, processed and traded in ways that ensure that future generations of coffee workers, and the growing areas in which they live, can be sustained economically, environmentally and socially.

The National Coffee Association (NCA), the leading trade association for the U.S. coffee industry, is actively involved in encouraging its members to embrace sustainability on a global basis.

Fair Trade Coffee

Fair Trade coffee comes from farmers who have been certified and receive a minimum price for their harvest. Currently this minimum price is approximately 3 times the average market price for green coffee. Certified farmers are usually part of a grower's cooperative and meet certain quality Fair Tradeand socioeconomic standards set by Transfair USA, the leading nonprofit agency providing independent, third-party certification of Fair Trade products in the U.S. This Fair Trade price for green coffee supports a higher standard of living for the farmer's family as well as provides an incentive for maintaining processing operations that result in a higher quality coffee.

Farmer Brothers Coffee Prebica Whole Planet Blend Coffee is certified as Fair Trade by TransFair USA. Prebica Whole Planet Blend is also officially certified as organic and shade grown. Shade grown coffee is friendly to natural bird habitats and other environmental concerns.